Tommy Riles and Art Eddy discuss whether or not they could bring a Navy SEAL into each of their homes and work with them for 30 days. They get inspired by this week’s guest, Jesse Itzler. Jesse is an entrepreneur, co-owner of the Atlanta Hawks, New York Times Best Selling Author, and so much more.
When we were talking with Jesse Itzler, he told us that he always needs to be doing something. Knowing all the many projects that he has started up or helped in one way or another we can believe it. He loves living life “out of the box.” Jesse has cofounded Marquis Jet, the world’s largest prepaid private jet card company in 2001, which he and his partner sold to Berkshire Hathaway/NetJets. He then helped pioneer the coconut water craze with Zico coconut water, which he and his partners sold to The Coca-Cola Company in 2013.
Itzler is a former rapper on MTV and he has produced both the NBA’s Emmy Award-winning I Love This Game music campaign and the popular New York Knicks anthem Go NY Go. When he is not running ultra-marathons or being a dad to his four kids, Jesse can be found at the NBA’s Atlanta Hawks games, where he is an owner of the team. He is married to Spanx founder Sara Blakely and the couple and their four children live in Atlanta, Georgia.