Sometimes sports can go beyond the game. People can find comfort while playing or watching a game they love. It is an outlet that lets us forget about the harsh realities of our world. Steve Costello is one of those people who understands this notion. In his book, “My Father Never Took Me to a Baseball Game”.
We get an inside look to the hard times Steve faced growing up, but how sports created an escape for him.
Later, Costello set his sights on Indiana State University, where he became the Managing Editor of “The Shield”. Costello then headed into the world of business, spending his twenties and thirties at the appliance giant, PC Richard and Son. There he had spawned many of the company’s initiatives, in the branding and marketing arenas. Costello, now the Executive Vice President of Steiner Sports, works with the likes of New York Yankees Mariano Rivera and Derek Jeter, New York Giants Eli Manning and New York Rangers Henrik Lundqvist.
We here at Life of Dad had the great pleasure of talking with Steve about his childhood, his book, and the many fascinating stories from his time with icons in the world of sports.